After a generally very poor reception to their “teaser” ads featuring Jerry Seinfeld and Bill Gates, Microsoft has announced that they are ending that line of ads and will be taking things in a different direction.
In a bit of a surprising move, the new ads will embrace the series of ads begun by Apple, at least partly. The next ad will feature a Microsoft engineer playing the role of a ‘PC’ (the role comedian John Hodgman plays in Apple’s campaign) and will reportedly begin with the line “hello, I’m a PC, and I’ve been made into a stereotype”.
I wonder if it will also feature sad music and crying in an effort to get us to feel sorry for poor PC?
A Microsoft brand marketing manager told the New York Times that Apple has been “using a lot of their money to de-position our brand and tell people what we stand for” and that they want to take back that narrative.
Well, good luck with that. I’m looking forward to seeing the new ads, but honestly I’m not expecting very much.
Note to Microsoft: Want to win people over? Make Windows 7 kick ass and not require brand new hardware to be able to use all of it’s features.
The second installment of Microsoft’s new “edgy” ad campaign has aired. Miss it? You can check out the long version of it below.
What do I think? While I do feel that it’s better than the first one, I just don’t like it–crappy ad about nothing. I just don’t find it funny.
Two ads into their campaign and I don’t feel any better about Microsoft or Windows than I did before I saw the ads.
Is that how I’m supposed to feel?
After the first TV ad featuring Bill Gates and Jerry Seinfeld was met with a lukewarm reception (at best), Microsoft said today that it was a “teaser” to a much longer campaign, according to Brad Brooks, corporate vice president for Windows consumer product marketing.
According to Brooks, Microsoft wants to “engage customers in a conversation and dialogue in a humorous and intriguing way…we want to re-engage consumers emotionally around the brand Windows..and actually create that emotional connection again — a connection we’ve had, and that we want to have again.”
Barbara Lippert, a critic for AdWeek magazine, said the ad was “beyond bizarre” and Steve Hall, publisher of AdRants.com, said that “if Crispin Porter + Bogusky [Microsoft’s advertising agency] and Microsoft were going for the oddly creepy or the offputting nonsensical, then they’ve succeeded brilliantly.”
Not everyone seemed to hate it, however, with some found it odd yet funny.
I’m personally on the “hate it” side, but that’s me.
If you haven’t seen the ad yet but would like to you’ll find it in this post.
After spending many millions to get comedian Jerry Seinfeld to co-star in TV spots with Bill Gates to try and revamp Microsoft’s image, the first ad has been completed and started airing tonight.
The ads kick off a new edgy ad campaign and is an attempt to counter Apple’s Mac vs. PC ads.
I hope Microsoft’s ads get better than this one because this is pretty much crap if you ask me. Check it out below and see what you think:
As part of a new advertising strategy, Microsoft has enlisted Bill Gates and comedian Jerry Seinfeld to appear in a new commercial as part of their $300 million campaign to change their image.
The first commercial will likely air beginning on September 4th and push the “Windows, not walls” concept.
The campaign will be one of the largest every ran by Microsoft and is said to be a response to Apple’s “Get a Mac” ads which have done very well for Apple with their spring computer sales up 41% over the same time last year.