After quite a bit of speculation, Microsoft today has officially announced price cuts across the board on their Xbox 360 console in the US.
The Arcade will drop from $279 to $199, the Standard will drop from $349 to $299, and the Elite will drop from $449 to $399.
As Microsoft points out in their press release announcing the drop, “history shows that more than 75 percent of all console sales happen after the price falls below the $200 mark.”
Look for the new pricing to take effect on September 5th.
To help try and boost sales of their Xbox 360, Microsoft has officially dropped the price of the console in Japan.
The new price of the Xbox 360 Arcade is dropping nearly 30%, from 27,000 yen ($256 US) to 19,800 yen ($180 US), the version with a 60GB hard drive will be introduced at 29,800 yen ($270 US), and the Elite is dropping 17% from 47,800 yen ($440 US) to 39,800 yen ($370 US).
With the new pricing, the Arcade is now cheaper than the Nintendo Wii which sells for 25,000 yen ($230 US).
Look for the new pricing to take effect on September 11th.
No official word on a price drop in any other countries but it is rumored to stay tuned…
According to some a price point of $199 is the magic number for a game console to hit before people on the fence about about buying one will hop off and snatch it up. So far no current generation console is (or below) that point but it looks like Microsoft may be the first there.
I’m not sure which retailer’s inventory system this picture is from, but it shows that the Xbox 360 Arcade (the model without a hard drive) will be hitting $199.99 on September 7th.
Other price reductions that could happen around that same time would be the Pro with a 60GB hard drive dropping to $299 and the Elite with a 120GB hard drive dropping to $399.
If you don’t have an Xbox 360 yet but are thinking about it you might want to wait a few weeks and see if all these price drops come true. You might want to also think about getting one with a hard drive. If you don’t get a hard drive right away I can’t imagine you’ll be able to go long without adding one because of how limited your experience will likely be (games will take longer because they won’t be able to store videos on the hard drive, no place to store game demo downloads, no place to store downloaded TV shows and movies, etc.), so I’d recommend getting the Pro or Elite.
The evidence pointing to a price cut for Microsoft’s Xbox 360 video game console was impossible to ignore and today Microsoft went ahead and made it official.
The current Xbox 360 Pro which comes with a 20GB hard drive will now sell for $299, down from $349. Additionally, a new Pro model was announced that will feature a 60GB hard drive and will take the $349 price point.
The new 60GB version will go on sale next month. For more info check out the press release here.
The drop to $299 makes the Xbox 360 cheaper than the Sony PlayStation 3 and just $50 more than the Nintendo Wii. No price drop is expected for either the PS3 or Wii.
If you are in the market for an inexpensive cellphone but want more than just a basic model, the price of the Palm Centro with AT&T has dropped $30.
Now, after rebates and signing a new two-year contract with AT&T, the Centro can be yours for $70.
I can’t say I’m a fan of Palm devices lately, but if you’re in the market for an inexpensive smartphone it might be worth checking out.
According to a leaked Wal-Mart data sheet obtained by Joystiq, a new Sony PlayStation 3 SKU is coming in August to replace the current 40GB model.
Nothing is really known about the possible replacement but it would like include the recently released DualShock 3 controller.
A price drop is also a possibility to help the PS3 against the Xbox 360 which seems likely to receive a price drop as well as an updated Pro model bundled with a 60GB hard drive.
If this is happening I’m sure we’ll hear something about it at E3…
According to some leaked promotional material from video games retailer GameStop, the Xbox 360 Pro will indeed be receiving a price drop to $299.99 on July 13th, a couple of days before E3 kicks off.
The title page on the leaked packet of material says “DO NOT DISPLAY UNTIL SUNDAY 7/13”. Oops.
There seems to be enough evidence now to stop considering this a rumor, even though Microsoft hasn’t officially announced anything yet.
According to a new picture that has surfaced of an upcoming Best Buy ad, Microsoft’s Xbox 360 Pro will be getting a $50 price cut dropping it from $349 to $299.
The photo is allegedly from Best Buy’s sales circular that will run the week of July 13th, so the timing of it makes sense to me–a nice price drop right before E3.
While rumors of an Xbox 360 price drop in the US make their way around the Internet, a price drop has already hit Australia and New Zealand.
The price cuts are:
- Arcade: down $50 to AU$349
- Professional: down $180 to AU$499
- Elite: down $80 to AU$649
Readers in those countries probably caught this already but for the rest of us it’s worth mentioning that the price drop on the Arcade puts its price below the price of the Nintendo Wii which currently sells for AU$400.
Microsoft’s Xbox Group Manager Jeremy Hinton is quick to point out that each region is free to set their own pricing, so a cut in one region doesn’t necessarily point to a price cut in another.
Still, though, I’m thinking we’ll likely see a price cut in the US on at least one of the three Xbox 360 SKUs by the time E3 opens on July 15th.
Retailer Kmart seems to have let the cat out of the bag on this one–according to a scan of their sales circular for the week of July 6th that was posted to High-Def Digest, the Xbox 360 will be getting new price of $299 for the Premium system with a 20GB hard drive, down $50 from what you’d pay right now.
No word yet on whether the price of the Elite and Arcade models will also be getting a price drop…maybe this move is to make room for a new SKU with a larger hard drive?
If the price of the Arcade model currently at $279 doesn’t drop too there’s not much reason to keep it in the line up with just a $20 price difference between the Arcade and the Premium (assuming, of course, that this price cut is legit).