Yes, Google will most likely have to lay off some people, its true, but not for the same reason that, for example, Yahoo had to lay off people.
Now that the acquisition of DoubleClick has been blessed by both the FTC and the EC, there will be some job redundancies that will have to be addressed.
Eric Schmidt, CEO of Google, says in a blog post:
“As with most mergers, there may be reductions in headcount. We expect these to take place in the U.S. and possibly in other regions as well. We know that DoubleClick is built on the strength of its people. For this reason we’ll strive to minimize the impact of this process on all of our clients and employees.”
Last April Google announced its planned acquisition of DoubleClick for $3.1 billion. In December the US Federal Trade Commission approved the deal and it was up to the The European Commission to either approve the deal or shoot it down as a monopoly.
The EC has made their decision and the deal will be allowed to proceed, making Google the largest online ad network around.
Last year Microsoft acquired ad firm aQuantive and they haven’t given up on Yahoo yet…will Microsoft now try to acquire Yahoo no matter what it costs them?