The second installment of Microsoft’s new “edgy” ad campaign has aired. Miss it? You can check out the long version of it below.
What do I think? While I do feel that it’s better than the first one, I just don’t like it–crappy ad about nothing. I just don’t find it funny.
Two ads into their campaign and I don’t feel any better about Microsoft or Windows than I did before I saw the ads.
Is that how I’m supposed to feel?
As part of a new advertising strategy, Microsoft has enlisted Bill Gates and comedian Jerry Seinfeld to appear in a new commercial as part of their $300 million campaign to change their image.
The first commercial will likely air beginning on September 4th and push the “Windows, not walls” concept.
The campaign will be one of the largest every ran by Microsoft and is said to be a response to Apple’s “Get a Mac” ads which have done very well for Apple with their spring computer sales up 41% over the same time last year.
Last April Google announced its planned acquisition of DoubleClick for $3.1 billion. In December the US Federal Trade Commission approved the deal and it was up to the The European Commission to either approve the deal or shoot it down as a monopoly.
The EC has made their decision and the deal will be allowed to proceed, making Google the largest online ad network around.
Last year Microsoft acquired ad firm aQuantive and they haven’t given up on Yahoo yet…will Microsoft now try to acquire Yahoo no matter what it costs them?