Microsoft ending Seinfeld ads, embracing ‘I’m a PC’
After a generally very poor reception to their “teaser” ads featuring Jerry Seinfeld and Bill Gates, Microsoft has announced that they are ending that line of ads and will be taking things in a different direction.
In a bit of a surprising move, the new ads will embrace the series of ads begun by Apple, at least partly. The next ad will feature a Microsoft engineer playing the role of a ‘PC’ (the role comedian John Hodgman plays in Apple’s campaign) and will reportedly begin with the line “hello, I’m a PC, and I’ve been made into a stereotype”.
I wonder if it will also feature sad music and crying in an effort to get us to feel sorry for poor PC?
A Microsoft brand marketing manager told the New York Times that Apple has been “using a lot of their money to de-position our brand and tell people what we stand for” and that they want to take back that narrative.
Well, good luck with that. I’m looking forward to seeing the new ads, but honestly I’m not expecting very much.
Note to Microsoft: Want to win people over? Make Windows 7 kick ass and not require brand new hardware to be able to use all of it’s features.