Microsoft calls first Gates, Seinfeld TV ad a ‘teaser’
After the first TV ad featuring Bill Gates and Jerry Seinfeld was met with a lukewarm reception (at best), Microsoft said today that it was a “teaser” to a much longer campaign, according to Brad Brooks, corporate vice president for Windows consumer product marketing.
According to Brooks, Microsoft wants to “engage customers in a conversation and dialogue in a humorous and intriguing way…we want to re-engage consumers emotionally around the brand Windows..and actually create that emotional connection again — a connection we’ve had, and that we want to have again.”
Barbara Lippert, a critic for AdWeek magazine, said the ad was “beyond bizarre” and Steve Hall, publisher of AdRants.com, said that “if Crispin Porter + Bogusky [Microsoft’s advertising agency] and Microsoft were going for the oddly creepy or the offputting nonsensical, then they’ve succeeded brilliantly.”
Not everyone seemed to hate it, however, with some found it odd yet funny.
I’m personally on the “hate it” side, but that’s me.
If you haven’t seen the ad yet but would like to you’ll find it in this post.