Only 49% of US Internet users use a search engine daily
As someone who searches the Internet a LOT I for one was pretty surprised to see this: believe it or not, only 49% of Internet users in the US use search engines daily, which is up from just one third back in 2002.
The data comes courtesy of the Pew Internet & American Life Project which also found that those who did search on a daily basis either had a college degree or had completed some college, had a household income over $50k, and they had broadband at home.
“With a growing mass of web content from blogs, news sites, image and video archives, personal websites, and more, Internet users have an option to turn not only to the major search engines, but also to search engines on individual sites, as vehicles to reach the information they are looking for.”
When US surfers do need to search for something 59% of the time they choose Google.
For more info about their findings check out the full report here.
[Via Ars Technica]