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Users love Vista if they don’t know it’s Vista

Focus groups in San Francisco were recently part of a Microsoft experiment. With all of the hate for Windows Vista, what if people used Vista but didn’t know it was Vista…would they still hate it?

The answer? No.

Participants of the focus groups were all Windows XP users and they were told that they would be testing out a new operating system called “Mojave”. More than 90 percent of the participants gave positive feedback on their experience with “Mojave”, with one user exclaiming “oh wow” while using it.

When each of the groups were finished they were told that they had been using Windows Vista all along, to which they replied “Vista sucks”. No, not really. =)

Something this illustrates is the public perception problem Vista has and while Microsoft has an uphill climb to change that perception, at least this research shows that it’s possible.

No word yet on whether footage of these focus groups will be used in any advertising but I’d be surprised if it wasn’t part of their upcoming $300 million push.

[Via Ars Technica]

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One response

  1. Wow.

    July 25, 2008 at 2:58 pm