Microsoft to spend $300 million to promote Vista
Poor, misunderstood Windows Vista, or that’s what Microsoft is hoping you’ll feel after being assaulted by $300 million in advertising with a pretty clear message: Vista is better than its reputation.
Last week Microsoft previewed the new campaign at an employees-only Global Exchange conference and it was quite a hit. Now, Microsoft has to win over the rest of the world.
No word on when the ad campaign will officially launch, but I would expect to see it soon.