Google to buy Russian ad service ZAO Begun
The ever expanding Google has announced that it has signed an agreement with Russian company Rambler Media Group to acquire the online advertising company ZAO Begun for $140 million.
In case you’re not familiar with ZAO Begun (I wasn’t either), the six-year-old company does search and contextual advertising, currently doing business with 40,000 advertisers and 143,000 Russian-language sites.
Rambler Media Group currently owns most, but not all, of ZAO Begun. As part of the deal, Rambler will buy the rest of ZAO Begun from Bannatyne Ltd., and agree to use Google’s AdSense on it’s main page.