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Netflix to keep profiles feature

A couple of weeks ago Netflix announced that it would be eliminating the profile feature which allowed multiple profiles to be created under one account with each able maintain it’s own rental queue, rate movies, and receive unique recommendations (so the kids wouldn’t be recommend Rambo while the parents wouldn’t be recommended Barney the Dinosaur).

After receiving lots of calls and emails complaining about this decisions Netflix has decided to back off and keep the profiles feature intact.

Why would they want to eliminate profiles in the first place? To “continue to improve the Netflix website for all our customers.”

It’s not really clear how eliminating the profiles feature would improve the website, but they’ve backed down–profiles are here to stay.

[Via Ars Technica]


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