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Pioneer announces next-gen KURO display, 5x deeper black levels


This morning Pioneer announced the next generation of its KURO HDTV, claiming that its black levels are “five times deeper than the previous KURO”.

From the press release:

“The game-changing performance our KURO displays brought to the marke last year revitalized the landscape of high end home theater in a way that was never thought possible. The introduction of this year’s KURO televisions is another step toward our ultimate goal of pure, absolute black that will fulfill the true potential and all the promise of high-definition entertainment,” said Paul Meyhoefer, vice president of display marketing and product planning, home entertainment business solutions group, Pioneer Electronics (USA) Inc. “Our goal is to listen and fully understand the minds of creative professionals and their craft. When great entertainment comes together something truly magical happens, the boundaries of technology fall away and you’re left with a truly unique experience. This is the hidden key to the power that KURO possesses and ensures the integrity of the artist’s vision is never compromised.”

The updated KURO sets also have a new feature called Optimum Mode which “monitors video and room light conditions” which allows the set to “seamlessly adjusts the picture and sound settings by even the slightest variation to provide an experience specially tailored to each type of programming. The result is movies that reproduce a film-like quality, sports that feel like you’re on the field and crisp clear narration from newscasts that focus on the reporter, not ambient background noise.”

Other features mentioned in the press release were:

  • Pioneer KURO televisions are now only 3.7 Inches thick, reduced by nearly 20 percent
  • New remote control and redesigned high definition graphic user interface for ease-of-use and seamless integration with other a/v equipment
  • Networked Home Media Gallery for playback of digital assets such as HD movie, music and photos from a PC or via USB
  • Pioneer KURO televisions are DLNA compatible and Windows PlaysForSure™ compatible

Look for the new KURO sets to hit stores in June in two sizes:

  • 50-inch for $4,000
  • 60-inch for $5,500

BTW, the sets are still plasma so looks like they haven’t switched over to LCD just yet.

If you’re curious to check out the full press release you can find it here.

[Via Engadget]


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