EC approves Google’s DoubleClick acquisition
Last April Google announced its planned acquisition of DoubleClick for $3.1 billion. In December the US Federal Trade Commission approved the deal and it was up to the The European Commission to either approve the deal or shoot it down as a monopoly.
The EC has made their decision and the deal will be allowed to proceed, making Google the largest online ad network around.
Last year Microsoft acquired ad firm aQuantive and they haven’t given up on Yahoo yet…will Microsoft now try to acquire Yahoo no matter what it costs them?